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FuTopia Zanzibar

2025Visual Identity, Festival

FuTopia brings music, art, culture and community together in Fumba Town, Zanzibar. A custom logotype anchors an identity that moves between the stage, the programme, the journey through the festival and the things people take home.

FuTopia’s original logotype and letterform rhythm beside a festival percussionist.
A DJ performs beneath the FuTopia Zanzibar logo in magenta stage light.

From the letters, a language

The logotype’s cut forms hold both structure and personality. Its curves, angles and openings extend into a graphic rhythm, connecting expressive campaign imagery with the clear information a festival needs.

The original stacked logo and four of its letterforms, extended into a repeating pattern.
The festival palette: aubergine, sand, sky, magenta and clay.
Space Grotesk typography with music, art, culture and community.
Two festival social applications combining real performance photography, the horizontal logo and the graphic language.
A festival story design: Many worlds. One gathering.The festival band performing beneath the original FuTopia logo in warm stage light.
Concept presentation of three coordinated festival posters on a coastal plaster wall.
The identity across campaign, programme and wayfinding designs, with a fine outline around the sand programme panel.
The festival programme groups music, art, ideas, food and community in a clear hierarchy.
Concept printed festival programme with the supplied concert photograph on its cover and programme information inside.
Concept main-stage wayfinding sign in the festival palette, mounted beside a coastal path.
Festival pass design with the original logo and a distinct admission field.
Concept woven festival wristbands for general admission, artists and crew.
Concept blue festival tote and aubergine T-shirt carrying the identity.
A singer performs beneath the FuTopia logo in red stage light.A festival guest wearing a FuTopia T-shirt holds two branded drinks.
The FuTopia stage and crowd beneath magenta light and white beams at night.

Credits

Logo and visual identity
Ahmed Elbeiti
Typeface
Space Grotesk, Florian Karsten

Have a project with similar needs?

If it needs a clearer identity or a system that can carry it further, let's talk.

For organisations ↗ahmed@exposedwiring.com