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The Africa Centre

2024Anniversary Identity, Campaign

Founded in 1964, The Africa Centre has long served as a cultural bridge between the continent, its diaspora and London. The anniversary identity needed to honour that history while reflecting the organisation’s present role across education, arts, entrepreneurship and innovation.

Three Africa Centre anniversary posters with a geometric, typographic and photographic campaign.
Three square anniversary designs, combining the archive, community and future-facing campaign.

History as structure

The anniversary mark merges the number 60 with the outline of 66 Great Suffolk Street, The Africa Centre’s home. A milestone becomes a place: a form able to hold archives, programmes, portraits and the many communities that have shaped the institution.

The Centre’s building, its tall bay and stacked openings highlighted in yellow, and the resulting anniversary mark.
The original hanging Sixty Years and Counting anniversary banner.
A graphic vocabulary of openings, corners and beams in red, black, paper, green and yellow.
A broader graphic language
Yellow Years and Counting and green Many Voices One Centre anniversary posters.
Real archival and community imagery arranged within the identity’s compartment structure.
Anniversary posters celebrating our stories, one another and what comes next.
The architectural frame extended into an anniversary archive exhibition concept.
Original 2024 Not a Country, Ale Jansen and Sabela Mahlangu programme posters, presented intact with thin borders.
Africa Day Every Day lettering developed from the anniversary structure.

A history you can hold

The anniversary extends into print through a publication and foldout that bring together the Centre’s archive, people and visual language. The building’s openings become windows into the stories inside.

A red anniversary publication, open archival spread and graphic foldout.
A six-panel anniversary foldout combining archive photographs, geometric compositions and community imagery.
The original Africa Centre flyers photographed on a woven surface.
The green anniversary programme cover beside its open editorial spread.
The original Africa Centre anniversary billboard surrounded by foliage.

Credits

Creative direction, strategy and anniversary identity
Ahmed Elbeiti
Architecture
Freehaus
Existing institutional identity
Mam’gobozi Design Factory

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